The Black Consumer Advisory
Leveraging Our Dollars For Change
In the wake of nationwide protests against systemic racism in 2020, many corporations and institutions publicly committed to being more diverse, equitable, and inclusive. Five years later and some are starting to backtrack without ever meeting promises made. As businesses reverse their commitments, it is time to hold them accountable.
The NAACP issued the Black Consumer Advisory to inform and caution Black consumers about the ongoing and intentional rollback of nationwide diversity, equity, and inclusion commitments. We encourage you to spend your money where you're respected, support Black-owned businesses, and demand businesses prioritize people over profit. Above all, we must continue to advocate for policies that insure people of color, women, veterans, those with a disability, and all protected groups have equal access to opportunities across the country.
NAACP lists companies that dump DEI in its tactical spending guide for Black Americans | The Seattle Times
NAACP spending guide urges Black Americans to avoid companies that dumped DEI
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